Could you tell how many time do people spend on mobile applications? And how much money does a media developer invest in the creation of an application? Wall Street Journal decided to find it out with its “The Business of Apps” study. Remarkable application industry data and surprising numbers were revealed.
According to Gartner, the global application industry will generate 25.000 million dollars this year, a 62% percent more than last year.
Image may be NSFW.
Clik here to view.
The range of options is huge: the Apple App Store has 800.000 applications, Google has 700.000 applications, Windows 145.000 has applications, Amazon has 75.000 applications, Nokia Store has over 365.000 applications, BlackBerry App World with 120.000 total applications and Samsung Apps has 13.000 applications.
It’s both an incredible and unpredictable business volume. The data reveals that 63% of the applications used nowadays have nothing to do with the applications consumers used only a year ago. Furthermore, the users only concentrate their attention on 8 mobile applications, but it’s used more than you think: the average smartphone user spends 2 hours a day using applications, which is more than double of the time that was spent two years ago.
It’s a not so clear free time consumption, because meanwhile the TV and web consumption maintained stable in the last years, it’s become a habit using several applications at a time, like music and weather applications, which carries the users to multitasking.
The application consumption is reaching the television consumption, but this consumption is quite unproductive: productive applications attain only 2% of the users’ time, whereas the vast majority of time, a 43%, is dedicated to game applications like Angry Birds (iOS and Android) or MineCraft Pocket Edition (iOS and Android).
The average application price in Apple’s App Store is 3.18 dollars for iPhones and 4.4 dollars for iPads. In the Google Play Store the average application price is 3.06 dollars. But the highest price for an application in the Apple App Store is 999.99 dollars in the Super Premium category.
But not everything is as wonderful as it seems. Only 2% of the 250 most important App Store creators are new. Furthermore, 34% of the developers only gain less than 15.000 dollars income, the great majority, a 65%, gain less than 35.000 dollars, and only 12% gain 100.000 dollars income.
When reaching its 5 year anniversary, Flurry launched an intriguing statistic graphic that showed that, although mobile devices are almost all the time connected to the internet, the application use exceeds surfing the internet with a crushing difference.
Image may be NSFW.
Clik here to view.
The graphic shows that from the time North-Americans spend on their mobile devices and tablets, 80% is for the use of applications. Only the 20%, a fifth part, is used for opening browsers and visiting websites. It gets interesting when we see that the 32% of the time is used for game applications, while the 18% of the time users spend on the Facebook mobile application.
30% of the time users spend on applications is spent on other entertainment applications, on social networks, on reading news, in managing their tasks and other actions. But the fact that Facebook gets 18% of the time, which triples the time invested in other social networks, is pretty astounding.
According to TopApps this is how mobile apps have changed the world:
Image may be NSFW.
Clik here to view.
